What is educational animation?

An educational animation video or ‘explainer’ is a method of transferring knowledge which can be used in isolation or as part of a learning programme or marketing campaign.

If you choose to use educational animation for your next project you are part of a growing trend - a survey by Ambient Insight Research has showed that the worldwide market for e-learning products was £20.5 billion in 2010 and is expected to rise to £32.4 billion by 2015.

Our videos use a combination of methods including spoken word, music, narration and fast paced animation to stimulate the brain and engage the user. This multi-stimuli approach appeals to a number of different learning styles.

Why choose kalm to make your educational animation?

Engaging learning

Using written word, narration, music and illustration to cater for different learning styles.

Bespoke illustrations

Hand drawn illustrations (we don’t use stock images) to create a unique product.

Your branding, your video

Videos created to match your style, corporate look and feel or marketing campaign.

A script for your story

Collaborative working to ensure that your script presents the story in your voice.

Private or public access

Animations that can be posted on social media sites or restricted to private sites including intranet.

Illustrating the impossible

Scenarios that can’t be depicted in photographs can be created using hand drawn visuals

Anytime, anywhere

Animation produced in formats suitable for Laptops, Tablets and Mobile Phones; access wherever and whenever it is needed.

Product education

Do you also need animation to market your product? What we do isn’t limited to learning and development.

Track results with analytics

Analysis available to see who is viewing your video, when, where and for how long. Keep in touch with your audience.

Stream productions

What is the stream process?

So the question is, how complicated does the journey have to be to produce a bespoke educational video for your company? The answer is that when you work with Kalm it doesn’t have to be complicated at all. We break the process down into a number of simple stages which starts with a no obligation consultation.

1. Develop the brief

We work with you to produce a brief which defines exactly what your video needs to contain to get the point across to your audience. We are experienced in drawing out a client’s requirements and know the importance of getting the details right at this early stage in the process.

2. First draft script with visuals

We present to you a first draft script. It’s at this point that you start to see your ideas coming together as illustrated key points in a detailed storyboard, along with scripted words and timings.

3. Art and animation process begins

When you are happy and have signed off the script and storyboards, we begin to work our magic producing hand drawn illustrations and creating the animation. All of this will be developed to reflect your brand and style.

4. Voice-over artistry

We will work with you to find exactly the right voice-over talent to provide the narration for your ‘production’. We then record the narration, to fit the animation, ready for editing.

5. The Final Edit

We pull together everything to create the finished product; a bespoke educational animation that is designed specifically to meet your requirements.


Mobile: +44 (0)7736 068227

Trails End, Stanton's Drive, Swindon Village
Cheltenham, Gloucestershire, GL51 9RL

Registered Company: 8807782
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